Sony launches ‘Live from PS5’ marketing campaign with giant PlayStation memorabilia
Inspired relaunch for increased PS5 supplies
Since the PlayStation 5 launched in November 2020 it’s been almost impossible to just pop into your local Argos or Walmart and pick one up because of the severe stock shortages. The worldwide semiconductor drain meant Sony simply wasn’t able to produce enough consoles to meet demand -now that’s all changed.
Supply issues are over and Sony’s factories are churning them out. Isabelle Tomatis, PlayStation’s VP of Brand and Hardware, said: “To all our fans: thank you for your patience as we navigated unprecedented demand for the PS5 console amid global challenges. If you’re looking to purchase a PS5 console, you should now have a much easier time finding one at retailers globally.”
Players in the UK, US, France, Germany, Netherlands, Belgium and Luxembourg can now order straight from direct.playstation.com the dedicated PlayStation online store.
To raise awareness Sony has kicked off an international marketing campaign to celebrate wide availability of the PS5. The Live from PS5 advert brings the characters of PlayStation into the real world with a breaking news-bulletin format reporting live from the scene of games. There’s a live-action Spider-Man in New York shown webbing up a gang of criminals and a ship crashing on an alien world for Returnal, as well as news reports on other leading games including God of War and Gran Turismo 7.
To promote Live at PS5 in the physical world Sony erected giant PlayStation themed displays in worldwide locations that are cordoned off to look like crime scenes, complete with a news van on site. On London’s Southbank Kratos’ giant Leviathan axe, in Poland a Horizon Clawstrider giant robo-beast and Saudi Arabia a giant PS5 console as well as showing up in other countries.
The fan reaction has been highly positive. On YouTube Samspeed94 said: “This ad gave me goosebumps, I love the old school marketing.”
And UserInterface00 said: “This was awesome. One of the best commercials PS has ever put out. Marketing team is on 🔥 with this one.”
Now with the PS5 stock shortage ending millions of people can finally be introduced to some of its best games.